![](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/eba20590-4800-4443-bdf7-8b2ca83d3952/IMG_20190728_160149_1.jpg)
Unlock your full potential by optimising mind, body and breath
As featured in
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IMPROVING YOUR BREATH IS YOUR INVITATION TO
✓ Optimise mind and body for high performance, balance and strength
✓ Step into your power & potential to impact the world
✓ Break free from self-limiting beliefs and patterns
✓ Lower anxiety, boost mood and build resilience
✓ Access natural altered states of consciousness
LEARN SKILLS TO THRIVE FOR LIFE
Access flow states and optimise performance
Unlock your true potential within
A fusion of modern and ancestral methods
Emotional & nervous system regulation
Heart coherence & living from the Heart space
Align in mind, body, and spirit
PRIMAL BREATHWORK HIGHLIGHTS
![Brian teaching at James Nestor's Breath Retreat in Costa Rica 2024](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/065d4253-5acc-4ce7-b3df-12e16bdef642/DSC03971.jpg)
Brian teaching at James Nestor's Breath Retreat in Costa Rica 2024
Brian training with Wim Hof in 2017
![IRIS Hong Kong's largest wellness festival 2019](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/0711fda6-10e8-4d89-bc98-db09acf8385b/Copy+of+IRIS+SEP2019+Hxeartwork+A+650.jpg)
IRIS Hong Kong's largest wellness festival 2019
Wim Hof and Brian during instructor training 2017
![Brian had the opportunity to work world champion martial artist and ONE FC fighter Alain Ngalani](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/d3b25c3b-a246-481e-9dfb-8994e4030143/IMG_20200517_143850.jpg)
Brian had the opportunity to work world champion martial artist and ONE FC fighter Alain Ngalani
![Breathwork seminar for Lululemon influencers in Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/77b477fc-05b9-4638-bf1a-01da668c4c49/IMG-20190905-WA0022.jpg)
Breathwork seminar for Lululemon influencers in Hong Kong
Brian leading the YPO Annual Summit in Hong Kong 2024
![Leading a session at the James Nestor Breath Retreat 2023](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/a2ca9a89-acfc-46ff-babe-cf994359058e/3645dfed-dafe-4515-a430-fd15fe26db19.jpg)
Leading a session at the James Nestor Breath Retreat 2023
![Lululemon workshop](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/f5020cbe-05bd-4fd8-af20-8078cc741cf0/202009_lululemon_fw_ambassador-53.jpg)
Lululemon workshop
![Brian teaching at Hong Kong's PURE Yoga](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/fda6b4aa-6fc9-4bcd-a7f3-854ac661a44b/IMG_20190713_232700.jpg)
Brian teaching at Hong Kong's PURE Yoga
![Brian has been spreading the power of cold therapy since 2016 in Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/9d3d70f6-f08f-492d-9de9-eee97f08b79b/Photo+23-5-20%2C+4+50+11+pm.jpg)
Brian has been spreading the power of cold therapy since 2016 in Hong Kong
![Stillness](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/87b29b00-6f84-4d31-98f3-2b4f5e8a76d6/Brian-46755.jpg)
Stillness
![Lululemon breathwork session for KOLs](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/938ce848-788a-4af5-8b85-190192c91e92/IMG-20190905-WA0018.jpg)
Lululemon breathwork session for KOLs
![Tatler Asia photoshoot for breathwork](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/a787e678-2cd0-4b59-9e34-bf2983c09cdd/WhatsApp+Image+2021-03-26+at+2.11.37+PM+%281%29.jpeg)
Tatler Asia photoshoot for breathwork
Brian teaching at James Nestor's Breath Retreat in Costa Rica
Wim Hof Academy 2017
![Breathwork seminar at Rosewood Hotel Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/a056bb65-8b55-4e0a-b4ba-79aef6f59b68/202009_lululemon_fw_ambassador-2.jpg)
Breathwork seminar at Rosewood Hotel Hong Kong
James Nestor Breath Retreat 2023
![Private coaching for breathwork](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/bb5c50cc-bdc0-4fe0-a506-88602b18119c/202009_lululemon_fw_ambassador-1+copy.jpg)
Private coaching for breathwork
![Cold immersion workshop at Rosewood Hotel Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/3cd78d2a-fa0f-4aca-83cd-1cd4ec1c97dc/202009_lululemon_fw_ambassador-33.jpg)
Cold immersion workshop at Rosewood Hotel Hong Kong
Brian at Burning Man 2018
![Wim Hof Method workshop in Hong Kong 2018](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/6e71c776-5775-489d-bd58-2420807f74e5/IMG_20190713_232145.jpg)
Wim Hof Method workshop in Hong Kong 2018
![Men's group at James Nestor's Breath Retreat 2024](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/0c4aa60e-94c8-4c03-a092-eed81acf66d0/IMG_6895+copy.png)
Men's group at James Nestor's Breath Retreat 2024
![Lululemon breathwork workshop 2018](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/5287ae45-d05b-40a1-ac58-38a3736a3c7b/InShot_20190905_221123002.jpg)
Lululemon breathwork workshop 2018
![Lululemon photoshoot for breathwork Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/c7ec73b2-9d8d-4afd-9589-6bbb8b2cc020/202009_lululemon_fw_ambassador-46.jpg)
Lululemon photoshoot for breathwork Hong Kong
![Brian and his good friend and fellow breath coach Sanjay from Netherlands](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/f6c79512-0408-481a-9926-d2e742b29827/IMG_0663+copy.png)
Brian and his good friend and fellow breath coach Sanjay from Netherlands
Guiding heart led meditations from Tibet at James Nestor's Breath Retreat 2024
Breath in Mexico
Guiding breathwork at James Nestor's Breath Retreat 2024
![Tatler Asia Generation T summit seminar for next generations leaders](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/c8ed07e4-b022-4f7b-9920-d21dcb2b1106/IMG_3182.jpg)
Tatler Asia Generation T summit seminar for next generations leaders
![Brian offering private training at Rosewood Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/c63e755f-8788-4848-9420-abaa0ed1b361/202009_lululemon_fw_ambassador-14.jpg)
Brian offering private training at Rosewood Hong Kong
![Brian has been coaching breathwork in Asia since 2016/2017](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/7b7aad8c-9092-46ec-a169-b3c8462cd409/1-Brian-47342.jpg)
Brian has been coaching breathwork in Asia since 2016/2017
Learning from Masvidal at Bhakti fest in Joshua Tree USA
![Brian with Rick Rubin in LA](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/1720453555368-VVL42FGKK9SJJ5ESSYPU/4264461825726405501.jpg)
Brian with Rick Rubin in LA
Teaching breathwork in Mexico during Dan Brule's breathwork intensive training 2019
![Brian with Justin Wren ex UFC fighter and Fight for the Forgotten activist at Joe Rogan's fundraiser for his foundation at the Comedy Store in LA](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/1720453393084-EYULCIIULQJZSG7N68VB/18171384769919677595.jpg)
Brian with Justin Wren ex UFC fighter and Fight for the Forgotten activist at Joe Rogan's fundraiser for his foundation at the Comedy Store in LA
Brian teaching breathwork at Hong Kong's largest wellness festival IRIS in 2017
![Wim Hof Method workshops in Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/292d568e-ea01-4e39-bd88-b7c95468f235/IMG_20190525_153226.jpg)
Wim Hof Method workshops in Hong Kong
![Just Breathe](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/746ff7ae-7bef-4910-a987-cd6bfb1eb2b6/1-Brian-47545.jpg)
Just Breathe
![Brian was the breathwork ambassador for Lululemon in Hong Kong from 2019-2021 and is still a legacy ambassador for the brand](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/556e746f-fe5c-4839-83a7-4cf25992cc38/IMG_20190724_084942.jpg)
Brian was the breathwork ambassador for Lululemon in Hong Kong from 2019-2021 and is still a legacy ambassador for the brand
![Brian during his training at Breathwork Masterclass in Europe where he learnt hands on with dissected lungs, hearts, diaphragm, etc in a lab for educational purposes.](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/d14f1388-a727-48af-b549-61267a5de7f8/IMG_20200221_144534.jpg)
Brian during his training at Breathwork Masterclass in Europe where he learnt hands on with dissected lungs, hearts, diaphragm, etc in a lab for educational purposes.
![Brian guiding interactive breath sessions at Five Elements Hong Kong](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/4788ae04-252f-4d69-bacb-ec64bfe57098/IMG_20190728_160501.jpg)
Brian guiding interactive breath sessions at Five Elements Hong Kong
ARE YOU READY TO TRANSFORM EVERY AREA OF YOUR LIFE?
Primal Breathwork shares the best practices from 9 years of experience in the fields of breathwork, wellness and beyond. You will learn the best of the modern techniques and time tested ancestral technologies - delivered in dynamic and fun learning environments that are immersive, practical, and transformative.
![](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/1720193940551-006JEXH8D3G3MXNQY8PS/website+background.jpg)
About Primal Breathwork?
Meet Brian Lai
Breathwork & performance coach
HONG KONG ðŸ‡ðŸ‡°
After training with Wim Hof in 2016, Brian returned to Hong Kong, where shortly after, he witnessed a tragic suicide. This experience made him recognise the high levels of stress, anxiety, burnout, and the stigma surrounding mental health in his community. In response to the lack of available resources, he founded Primal Breathwork that same year. Since then, Brian has continued to learn from experts and masters and breath & beyond, deepening his own practice to better serve others.
Now teaching globally and residing in Hong Kong, Brian has had the privilege of collaborating with renowned figures such as Wim Hof in Australia, James Nestor (NY Times #1 author of Breath) in Central America, Kasper VDM in the Netherlands, and Dan Brulé (coach to Tony Robbins and Navy SEALs).
![](https://images.squarespace-cdn.com/content/v1/668813935482eb4992daad22/d9680102-ad27-4c6b-91df-f0a369fadd5d/Beyond+Breath+Thailand+2024-156.jpg)
BEYOND BREATH
BREATHWORK RETREAT
Breathwork Masterclass meets Epic Adventure
MAY 18 - 23, 2025
Join Primal Breathwork at the Beyond Breath Thailand Experience, a transformative, practical and integrative six-day program led by Brian and a small team of experts from around the world. With decades of knowledge in breathwork and beyond, they will guide you through immersive and interactive learning, healthy challenges, pushing the boundaries of your comfort zone in a supportive, heart-led environment.
You'll start with a strong foundation and progress through increasingly advanced breathwork modalities each day. Continue …