Lead with Calm.

Perform with Clarity.

Thrive at the Highest Level.

Corporate solutions and private coaching tailored for executives, entrepreneurs, and high-performing teams.

As featured in

Performance Under Pressure

Leadership today is more demanding than ever. Chronic stress, burnout, and decision fatigue reduce clarity, focus, and team effectiveness. Even if you are not currently experiencing these pressures, optimising your nervous system and learning to stay calm under pressure is essential to reach peak performance. This is evident in elite athletes and many of the world's top leaders. Organisations that fail to address these factors risk lost productivity, disengaged teams, and diminished leadership impact.

Chronic stress undermines focus, clarity, and decision-making. Leaders under constant pressure struggle to maintain peak performance and are more prone to errors, missed opportunities, and reduced strategic thinking.
Compared to 8 % in mainland China, Hong Kong employees face higher work pressure, tight deadlines, and long hours. Organisations that ignore employee stress risk disengagement, higher turnover, and lost productivity.
Organisations that prioritise proactive wellness report higher team engagement, improved resilience, and stronger leadership performance. Investing in employee well-being is not just a health initiative — it drives sustainable business outcomes.
The growth of Asia’s corporate wellness market highlights the cost of unaddressed stress and burnout. Companies are investing billions to protect productivity and employee well-being—leaders who act early gain a competitive advantage.

Corporate & Executive Wellness for Peak Performance

Stress, burnout, and high-pressure environments affect more than just individuals — they impact leadership clarity, team performance, and overall organisational success. Even high-performing executives and entrepreneurs can benefit from tools that optimise focus, decision-making, and resilience under pressure.

Our approach empowers leaders and organisations alike, helping them perform at their best while sustaining long-term wellbeing.

Helping The Very Best Thrive

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Our Approach

We do not believe in quick fixes. Our method combines strong foundations, science-backed practices, and timeless wisdom to create lasting change for leaders and teams. The goal is not only to solve problems in the moment but to equip individuals with the tools and capacity to resolve challenges themselves, now and in the future.

State and nervous system mastery to regulate stress, recover faster, and stay balanced under pressure.
Practical tools and strategies to sharpen focus, boost energy, and unlock sustainable productivity so leaders consistently perform at their peak.
Deep work that rewires subconscious patterns, creating long-term shifts in behaviour, wellbeing, and leadership. It is a fundamental reset for the mind and nervous system.

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About Primal Breathwork

Brian Lai is a leading breathwork, transformation, and performance coach based in Hong Kong, teaching globally. His journey began as a personal search for healing from anxiety, burnout, and mental health challenges, where he discovered the transformative power of breathwork. In 2016, he began training directly with Wim Hof, becoming Asia’s first certified instructor in the method.

That same year, after witnessing a tragic suicide in Hong Kong, Brian recognised the urgent need for effective stress and mental health solutions. This experience led him to establish Primal Breathwork, helping to pioneer modern breathwork in the region. Since his training with Wim, he has continued to learn with many other experts and masters in breathwork and wellness.

Since then, he has taught thousands worldwide and collaborated with renowned leaders including Wim Hof (holder of 26 world records), Dan Brulé (breath coach to Tony Robbins), and James Nestor (bestselling author of Breath). He has worked with Olympians, CEOs, entrepreneurs, hostage negotiators, professional fighters, politicians, schools, and Fortune 500 companies and organisations.

His work has been featured in Bloomberg, VICE Media, SCMP, Asian Boss Media, China Daily, TVB, and many more.

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Work with Primal Breathwork

Primal Breathwork draws on a decade of expertise in breathwork, wellness, and human performance. Our sessions combine modern methods with ancestral wisdom in immersive, hands-on experiences. Designed to be engaging, practical, and transformative, they give leaders, executives, and teams the skills to manage stress, boost focus, and perform at their highest potential.

Work with Primal Breathwork

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Past Events / Retreats / Workshops

Leading the Asia YPO Annual Summit | Hong Kong 2024

Teaching at James Nestor's Breath Retreat | Costa Rica 2024

Workshop for Lululemon's | Hong Kong 2018

Tatler Generation T Summit | Hong Kong 2023

Working with world champion and ONE FC fighter Alain Ngalani | Hong Kong 2018

Brian with Wim Hof at the instructor training | Australia 2016

Dan Brule's breathwork intensive training | Mexico 2019

Teaching at Hong Kong's largest wellness festival | Hong Kong 2017

Teaching at James Nestor's Breath Retreat | Costa Rica 2023

Teaching at IRIS wellness festival | Hong Kong 2019

Wim Hof Method workshop | Hong Kong 2018

Lung dissection training | Netherlands 2019

Teaching at Five Elements | Hong Kong 2018

Lululemon ambassador photoshoot | Hong Kong 2021

Coaching breathwork and wellness in Asia since 2016

BEYOND BREATH

BREATHWORK RETREAT

Breathwork Masterclass meets Epic Adventure

Nov 9 - 14, 2025

Join Primal Breathwork and 3 experts from around the world at the Beyond Breath Thailand Experience, a transformative, practical and integrative six-day program. With decades of knowledge in breathwork and beyond, they will guide you through immersive and interactive learning, healthy challenges, pushing the boundaries of your comfort zone in a supportive, heart-led environment.

You'll start with a strong foundation and progress through increasingly advanced breathwork modalities each day. Continue …

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