Optimising the Mind, Body & Spirit through the Power of the Breath and Beyond
As featured in
Learn skills to thrive for life
A fusion of modern and ancestral methods
Emotional & nervous system regulation
Access flow states and optimise performance
Mindset mastery and law of attraction
Heart coherence & living from the heart
Align in mind, body and spirit
Highlights & past events
Brian teaching at James Nestor's Breath Retreat in Costa Rica 2024
Brian training with Wim Hof in 2017
IRIS Hong Kong's largest wellness festival 2019
Wim Hof and Brian during instructor training 2017
Brian had the opportunity to work world champion martial artist and ONE FC fighter Alain Ngalani
Breathwork seminar for Lululemon influencers in Hong Kong
Brian leading the YPO Annual Summit in Hong Kong 2024
Leading a session at the James Nestor Breath Retreat 2023
Lululemon workshop
Brian teaching at Hong Kong's PURE Yoga
Brian has been spreading the power of cold therapy since 2016 in Hong Kong
Stillness
Lululemon breathwork session for KOLs
Tatler Asia photoshoot for breathwork
Brian teaching at James Nestor's Breath Retreat in Costa Rica
Wim Hof Academy 2017
Breathwork seminar at Rosewood Hotel Hong Kong
James Nestor Breath Retreat 2023
Private coaching for breathwork
Cold immersion workshop at Rosewood Hotel Hong Kong
Brian at Burning Man 2018
Wim Hof Method workshop in Hong Kong 2018
Men's group at James Nestor's Breath Retreat 2024
Lululemon breathwork workshop 2018
Lululemon photoshoot for breathwork Hong Kong
Brian and his good friend and fellow breath coach Sanjay from Netherlands
Guiding heart led meditations from Tibet at James Nestor's Breath Retreat 2024
Breath in Mexico
Guiding breathwork at James Nestor's Breath Retreat 2024
Tatler Asia Generation T summit seminar for next generations leaders
Brian offering private training at Rosewood Hong Kong
Brian has been coaching breathwork in Asia since 2016/2017
Learning from Masvidal at Bhakti fest in Joshua Tree USA
Brian with Rick Rubin in LA
Teaching breathwork in Mexico during Dan Brule's breathwork intensive training 2019
Brian with Justin Wren ex UFC fighter and Fight for the Forgotten activist at Joe Rogan's fundraiser for his foundation at the Comedy Store in LA
Brian teaching breathwork at Hong Kong's largest wellness festival IRIS in 2017
Wim Hof Method workshops in Hong Kong
Just Breathe
Brian was the breathwork ambassador for Lululemon in Hong Kong from 2019-2021 and is still a legacy ambassador for the brand
Brian during his training at Breathwork Masterclass in Europe where he learnt hands on with dissected lungs, hearts, diaphragm, etc in a lab for educational purposes.
Brian guiding interactive breath sessions at Five Elements Hong Kong
About Primal Breathwork
Meet Brian Lai
Breathwork, transformation & performance coach
HONG KONG ðŸ‡ðŸ‡°
Brian Lai is a leading breathwork, transformation and performance coach in Asia, born in Australia, whose journey began as a personal search for healing from anxiety, burnout, and mental health challenges. He discovered the transformative power of breathwork and trained directly with Wim Hof from 2016, becoming Asia’s first certified instructor in the method.
In 2016, after witnessing a tragic suicide in Hong Kong, Brian recognised the urgent need for effective stress and mental health solutions. This led him to establish Primal Breathwork, helping to pioneer modern breathwork in the region. Since then, he has taught globally, collaborating with renowned leaders such as Wim Hof (holder of 26 world records), James Nestor (bestselling author of Breath), and Dan Brulé (breath coach to Tony Robbins). His work has been featured in Bloomberg, VICE Media, SCMP, Asian Boss Media, China Daily, TVB, and more.
Are you ready to transform your life?
Primal Breathwork shares the best practices from 10 years of experience in the fields of breathwork, wellness and beyond. You will learn the best of the modern techniques and time tested ancestral technologies - delivered in dynamic and fun learning environments that are immersive, practical, and transformative.
BEYOND BREATH
BREATHWORK RETREAT
Breathwork Masterclass meets Epic Adventure
Nov 9 - 14, 2025
Join Primal Breathwork and 3 experts from around the world at the Beyond Breath Thailand Experience, a transformative, practical and integrative six-day program. With decades of knowledge in breathwork and beyond, they will guide you through immersive and interactive learning, healthy challenges, pushing the boundaries of your comfort zone in a supportive, heart-led environment.
You'll start with a strong foundation and progress through increasingly advanced breathwork modalities each day. Continue …